Wil Schroter FounderStartups.co was founded in 2004 by serial entrepreneur Wil Schroter.

Wil has started 8 companies in the past 17 years, from startups to companies that are now public with over $2 billion in sales.

Along the way he's learned an awful lot about financing companies.

His last three companies Affordit.com, GotCast.com, and Unsubscribe.com, are venture-backed by over a dozen well-respected venture investors.

In addition to starting companies, Wil also writes about them.  His book, Go BIG or Go HOME details key strategies to growing startups bigger and faster.  He's also a nationally syndicated columnist as well as a contributor to Forbes, TechCrunch, and VentureBeat.

Wil has been recognized by both the Ernst & Young Entrepreneur of the Year Award and the U.S. Small Business Association Young Entrepreneur of the Year Award (back when he was actually young).

Here are the companies Wil has started...

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Helps small businesses afford big purchases


Funded by -

  • Bessemer Venture Partners
  • Founders Fund
  • Crosscut Ventures
  • Baroda Ventures
  • Mark Goines (Morganthaler Ventures)
  • Mark Suster (GRP Ventures)
  • Jim Armstrong (Clearstone Venture Partners)


Unsubscribe.com Logo

Helps people get rid of unwanted junk mail with the push of a button


Funded by -

  • First Round Capital
  • Charles River Ventures
  • Draper Fisher Jurvetson
  • SV Angel / Ron Conway

GotCast.com Logo
Helps aspiring talent find roles on television

Funded by -

  • NCT Ventures

Wil also started quite a few companies on his own dime.  They included:



Blue Diesel Logo
One of the first and largest interactive Web agencies

  • Self Funded with $37
  • Sold to inChord Communications, then to Ventiv
  • Grown from a small company to over $2 billion in sales

Startups Logo
Helps entrepreneurs find funding

  • Self Funded
  • Over 300,000 Members
  • Largest network of entrepreneurs and professional investors



Allows car lease holders to walk away from their car leases

  • Self Funded
  • Largest automotive online leasing marketplace


Bizplan.com Logo
Online business planning tool

  • Self Funded
  • Most comprehensive online business planning tool


Virtucon Ventures

Incubator of Companies

  • Self Funded
  • The people behind all of the companies listed on this page